Justin Gatlin recently weighed in on the dominance of New Balance sprinters in the 4x400m relay, asserting that “everybody else is losing” when it comes to competition. Speaking at a track event, Gatlin highlighted how New Balance has invested significantly in its athletes, fostering a winning environment that sets them apart from other brands.
Gatlin, a former Olympic champion and sprinter, emphasized the critical role of support and resources provided by shoe companies. “New Balance has not only backed its athletes financially but has also prioritized their training and development,” he noted. This commitment translates into superior performances on the track, making it challenging for competitors to keep pace.
He pointed out that the current crop of New Balance athletes is not just skilled but also well-prepared. “When you have the right gear and support, it builds confidence,” Gatlin added, indicating that the synergy between athlete and sponsor plays a pivotal role in achieving success.
In recent competitions, New Balance sprinters have consistently outperformed their rivals, further solidifying Gatlin’s claims. The brand’s focus on grassroots development and creating a competitive team atmosphere has contributed to their athletes’ rapid rise. Gatlin believes this strategy makes it difficult for other shoe companies to match New Balance’s results in the 4x400m event.
As the conversation shifted to the future, Gatlin expressed optimism for the sport, stating that competition keeps athletes sharp. However, he reiterated that until other brands adopt a similar approach to investment and athlete support, New Balance will likely maintain its edge in the relays. Gatlin’s insights reflect a broader trend in sports sponsorship, emphasizing the importance of a strong partnership between athletes and their brands.